Follow our journey as we build our Youtube channel from scratch. Episode 1.

We decided to build a new Youtube channel from scratch. Not knowing much about it, our first inspiration came from Gary Vaynerchuk and his book “Crushing It”



In his book, Gary talks about all major social media platforms. Here’s his checklist for Youtube:

If you want to increase the amount of time people spend watching every video you post on your channel as a whole, make sure you can answer the questions below.

Vaynerchuk, Gary. Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too (p. 200). HarperBusiness. Kindle Edition.

Video Optimization

Titles: How much thought have you put into your video title? Does the title accurately reflect the video’s content? Is the majority of the title viewable on mobile? Is the title short and concise, emotionally driven, and/or keyword optimized?

Descriptions: Are the top two lines of the description keyword optimized? Are there links to other similar videos or playlists in the description? Is there a subscribe link? Are there links to your other social-media accounts? Are all of the links clickable and trackable? Tags: Are there at least ten tags in the description? Are both one-word and phrase tags included? Do the tags accurately reflect the video’s content? Are the tags valuable, that is, do they have high search volumes but low competition? You can find this out by using tools like VidIQ, Google Adwords Keyword Planner, and Keywordtool.io.

Thumbnails: Does the thumbnail accurately reflect the video’s content? If there is text on the thumbnail, is it easy to read on all devices? If there is text, does it complement the title?

YouTube cards: To extend watch time on your channel, are you including YouTube cards within your video to drive traffic to other relevant videos you’ve posted?

Titles: How much thought have you put into your video title? Does the title accurately reflect the video’s content? Is the majority of the title viewable on mobile? Is the title short and concise, emotionally driven, and/or keyword optimized? Descriptions: Are the top two lines of the description keyword optimized? Are there links to other similar videos or playlists in the description? Is there a subscribe link? Are there links to your other social-media accounts? Are all of the links clickable and trackable?

Tags: Are there at least ten tags in the description? Are both one-word and phrase tags included? Do the tags accurately reflect the video’s content? Are the tags valuable, that is, do they have high search volumes but low competition? You can find this out by using tools like VidIQ, Google Adwords Keyword Planner, and Keywordtool.io.

Thumbnails: Does the thumbnail accurately reflect the video’s content? If there is text on the thumbnail, is it easy to read on all devices? If there is text, does it complement the title?

YouTube cards: To extend watch time on your channel, are you including YouTube cards within your video to drive traffic to other relevant videos you’ve posted?

Channel Optimization

Banner: Does the banner accurately reflect the channel’s content and genre? Does the graphic transfer well to all devices?

About Section/Channel Description: Are the top two lines keyword optimized? Is the first paragraph an overview of the channel? Have you included the upload schedule? Are all of the social-media links clickable? (They don’t have to be trackable.)

Playlists: Does the channel have custom playlists? Do the playlists have keyword-optimized descriptions? Are the playlists featured on the landing page of the channel?
Channel Trailer: Is a channel trailer displayed on the landing page? Does the channel trailer accurately reflect the channel’s content and genre? Is the channel trailer telling the best story in the shortest amount of time?

Use this info to check your channel. Or if you don’t have one yet – start one! Let’s see what comes out of it 😉

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